Leveraging Content to Cut Through the Noise Crafting a compelling brand story has never been more important for companies looking to differentiate themselves and capture the attention in an increasingly crowded and noisy market. Effective brand storytelling can humanize your technology, build trust with prospects, and ultimately drive business growth.
The Healthtech Marketing and Sales Experts
Uniquely Qualified to Help Firms Like Yours Create Better Ways to Grow
Serving Today’s (and Tomorrow’s) Healthcare Technology Leaders
Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.
From Strategy Through Execution
We bring deep healthtech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.
Customer-driven Strategies
See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.
ABM
Acceleration
Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.
Intent-based Demand Generation
We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.
4-Corner Inbound Engine
Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.
Marketing-as-a-Service
healthlaunchpad is like having an in-house marketing department on tap. Access our solutions for demand generation, content marketing, paid search and social, SEO, PR, event planning, even fractional CMOs.
Growth
Enablement
We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.
An All-star Line-up
B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top healthtech marketing and sales professionals.
Looking to Grow? Lets Talk
Need a new – or optimized – growth strategy? Hey, everyone does.
Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.
Following this session, we’ll provide – again, at zero cost to you:
Our Latest Thinking
Beyond Profit: The Power of Purposeful Branding in Healthcare
In the competitive landscape of healthcare technology, standing out from the crowd can be a daunting challenge. With countless vendors vying for attention, it’s easy to get lost in the noise. However, some organizations find success by focusing on something more profound than profit: purposeful branding. By aligning their mission,
The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM
In today’s evolving health tech landscape, the role of Sales Development Representatives (SDRs) is transforming. As companies navigate longer and more complex sales cycles, SDRs play an even more important link between Marketing and Sales. They are a lynchpin in an effective growth enablement operation. In the most recent episode
Sign-up for our weekly newsletter and get ideas, insights, ideas and unexpected perspectives on healthtech marketing.