The Healthtech Marketing and Sales Experts

Uniquely Qualified to Help Firms Like Yours Create Better Ways to Grow

Serving Today’s (and Tomorrow’s) Healthcare Technology Leaders

Our clients range from high-growth, venture-backed healthcare startups to established global leaders in healthcare technology and services.

From Strategy Through Execution

We bring deep healthtech marketing talent, a fine-tuned ABM (account-based marketing) process, customer-driven growth strategies, and the right technology to execute and optimize campaigns.

Customer-driven Strategies

See results now while reimagining how you market long term. Our Total Customer Growth approach reveals how your buyers buy – and how we can accelerate the sales cycle.

ABM

Acceleration

Don’t tell anyone, but ABM is our superpower. We wrote the book – well, a book – on it. So if you’re ready to get started, but not sure how, congratulations! you’ve come to the right place.

Intent-based Demand Generation

We’ve built an end-to-end healthcare growth engine. Our advanced ABM platform includes third-party intent data and creates demand via targeted messaging and content to create demand and generate leads.

4-Corner Inbound Engine

Content + SEO + Social Media + Partnerships = Success. It's how we built our business, and it works. Let us show you how to build authority and attract your next customers.

Marketing-as-a-Service

healthlaunchpad is like having an in-house marketing department on tap. Access our solutions for demand generation, content marketing, paid search and social, SEO, PR, event planning, even fractional CMOs.

Growth
Enablement

We’ll help you optimize how your marketing, sales and customer success teams operate, improve your processes and performance, create playbooks, and upskill your team.

Jacobia

"The healthlaunchpad team has helped us accelerate our ABM journey. In our first year, we successfully piloted ABM with them. We saw positive results and learned enough to take this to the next level. We are now implementing a fully-scaled ABM model including digital advertising and excellent new content. Their approach to ABM is second to none."

Jacobia Solomon EMBA

President, AMN Healthcare Language Services

Ross

"We have been experimenting with ABM as an organization for some time. Healthlaunchpad helped get it moving. They developed a strategy based on deep insights about the buyer collective and created an ABM program to help us engage prospects across a tightly defined set of accounts. Based on their vision for using ABM and the early results achieved, we feel we have a path to scale ABM."

Ross Whittaker

Director North America Marketing
InterSystems

Daniel

"Healthlaunchpad was our marketing partner for over two years until we sold our company. Adam and the team were partners in truest sense of the word. They got the job done day in day out and acted with a real sense of accountability in delivering results. They went above and beyond, even introducing us to the right partner in helping us get acquired."

Daniel Scalisi

Chief Growth Officer, Bluestream Health

Dan

"Adam and his healthlaunchpad team have been excellent team members for building our healthcare vertical. They helped us quickly gain insight directly from prospects to understand where we can add the most value to our healthcare customers. They were also great partners in developing our go-to-market strategy and executing a set of programs that generated strong pipeline. Highly recommend!"

Dan Schreff

VP of Marketing, Cross Screen Media

Jon

"Adam Turinas and his team at healthlaunchpad and are an exceptional healthcare marketing consultancy. They have a keen pulse on the ever-evolving medtech market, they are well-connected to today's movers and shakers, and they deliver professional-grade strategy plus tactical deliverables - on time and within budget."

Jon Samsel

VP Global Marketing, Verimatrix

Drew Neisser

"We love healthlaunchpad’s marketing as a service model. It’s not like a typical agency. They truly act like an extension of our team. We get strategic advice based on deep knowledge of the healthcare market. They have a very sound methodology based on ABM principles. The work is excellent and based on real customer insight."

Peter Doulas, CEO

KeyOps

An All-star Line-up

B2B healthcare requires specialized skills and experience. Which is exactly what you can expect from our collective approach: The best ideas, from earth’s top healthtech marketing and sales professionals.

Looking to Grow? Lets Talk

Need a new – or optimized – growth strategy? Hey, everyone does.

Thirty minutes, no obligation. We’ll talk about your business, what you’re trying to achieve, how you’re targeting, how you’re engaging prospects, the use of intent data, alignment, measurement and all that goes into an effective ABM program. An especially useful conversation if your ABM program – like many – is stuck or underperforming.

Following this session, we’ll provide – again, at zero cost to you:

  • 2-3 powerful ideas
  • Tools and templates you’ll find useful
  • Relevant articles and videos
  • Recommended ABM services

Our Latest Thinking

Brand Storytelling Strategies for Healthcare Technology

Leveraging Content to Cut Through the Noise Crafting a compelling brand story has never been more important for companies looking to differentiate themselves and capture the attention in an increasingly crowded and noisy market. Effective brand storytelling can humanize your technology, build trust with prospects, and ultimately drive business growth. 

Brand Storytelling Strategies for Healthcare Technology

Beyond Profit: The Power of Purposeful Branding in Healthcare

In the competitive landscape of healthcare technology, standing out from the crowd can be a daunting challenge. With countless vendors vying for attention, it’s easy to get lost in the noise. However, some organizations find success by focusing on something more profound than profit: purposeful branding. By aligning their mission,

Beyond Profit: The Power of Purposeful Branding in Healthcare

The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM

In today’s evolving health tech landscape, the role of Sales Development Representatives (SDRs) is transforming. As companies navigate longer and more complex sales cycles, SDRs play an even more important link between Marketing and Sales. They are a lynchpin in an effective growth enablement operation. In the most recent episode

The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM

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